Resources - Carol Scott Associates
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Resources

These are edited versions of conference papers I have presented over the last decade.
Branding and marketing

Branding

Conflict and controversy

Controversy

Museums, management and controversy

Dr Carol A. Scott
Paper presented at the ICOM Marketing and Public Relations Conference Yerevan, Armenia 24-28 TH October 2015

Measuring value

Value

The value of ‘value’ for museum leadership

Dr Carol A. Scott
Paper presented at the Leadership and Management Professional Network Luncheon American Alliance of Museums Annual Meeting
Baltimore, US 19 th -22 nd May 2013

Evaluating impact

Impact

Measuring the immeasurable: capturing intangible values

Dr Carol A. Scott
Keynote: Marketing and Public Relations International Committee of ICOM
19th September 2011, Brno, Czech Republic