About - Carol Scott Associates
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Museums make a difference for the people who visit them and the communities they serve. They create impact and value.  My work with museums is based on these two principles. Whether the subject is strategic planning, audience engagement, advocacy, branding, funding or collections, my approach is to focus museums on the positive difference that they can make and the value they can create.

I welcome a discussion about your project. To contact me, please complete and submit the form below:

I have worked with Carol many times in recent years – not least because she offers a breadth of knowledge that is hugely valuable, a global perspective that few possess, a level of professionalism that can be hard to find, and an ability to engage effectively across all parts of an institution.  She can cut quickly to the heart of even the most complex challenges and provide solutions that are perfectly scaled to her client’s needs.

Scott Cooper, Vice President of Collections, Knowledge and Engagement| Royal British Columbia Museum

I have had the pleasure of working Carol Ann Scott in both the UK and in Australia. Her insight into Museums and what they are capable of has been of  immense value to when planning and advocating on behalf of a range of museums and on behalf of the sector as a whole. Carol’s work is based on extensive experience of working in Museums, and that is what makes it real: you know that there is no place that she will take you that she has not been before! Carol’s thinking is at the forefront of current museum practice and she has added immense value in all the work that she has done with me and the organisations I represent.

Alec Coles, OBE CEO, Western Australian Museum and Former Director of Tyne & Wear Archive & Museums, UK

I have known Dr. Carol Scott over a decade since we first met at the ICOM MPR Vienna conference in 2007. I was so impressed with her enlightening insights on what museums matter ideally and practically, and the participants were fully inspired by her thought-provoking knowledge.

Taiwan with honor organized the ICOM MPR 2014 conference and had Carol to be a keynote on museum branding. Gratefully, she was also invited by the Chinese Association of Museums in Taiwan to host workshops on museum value measurement in 2017. Carol gave lectures and led workshops both in national and regional approaches, meanwhile, she was a heartfelt listener for understanding contexts of different museums. The participants of   museum professionals in Taiwan were well benefited and exchanged views together in this precious co-learning experience.

Joy Chih-Ning Hsin, Chief of Education and Extension Division, National Museum of History, Taiwan.

Carol combines a number of key skills, based on real experience, essential to the functioning of any modern museum – an ability to think strategically while understanding quite pragmatically how that needs to translate into concrete actions. She communicates effectively and is a great pleasure to work with. Every museum needs a Carol. 

Professor Jack Lohman, Former Director Museum of London, London, United Kingdom; CEO Royal British Columbia                 Museum, Victoria, Canada

Carol Scott’s broad research on the public value of museums is some of the most important work happening in the field. Dr. Scott makes a convincing case for articulating the public value of museums both internally within our museums and to the larger cultural and political community.

Ben Garcia, Deputy Director, San Diego Museum of Man.

Insightful, clear thinking, reliable, thorough: Carol brings her clients an incisive and realistic viewpoint based on a huge breadth of experience. The team found working with Carol enormously helpful in sense checking and clarifying what we wanted to achieve and how we needed to do it. I would recommend her unreservedly.

Janice Murray, Former Director National Army Museum, London, UK

I have had the pleasure of working with Carol Scott on two different museum projects. The first was in 2010-2011, when as Director of The Vasa Museum in Stockholm I was looking to re-invent the programming to attract a larger local audience. The museum is a large tourist attraction, but needs to be relevant to the Stockholm crowd as well. Carol helped us develop audience research to get evidence for how to target the Stockholm audience. This project was highly successful and local audiences more than doubled in numbers in the period 2011-2013. Carol then helped me with The Uppsala University Museum (Gustavianum) in 2018-2019. A major renovation 2019-2022 needs a plan: A challenging building project must run smoothly along production of several new exhibitions, all within a short time-frame and while maintaining the highest possible ambitions. Carol was brought in to help us formulate a clever strategic plan to maximize the museum’s potential. This plan is now deciding how Gustavianum moves forward into what promises to be an exciting future. Carol Scott’s long experience of the museum world and her exceptionally clear mind makes her thoughts and evaluations highly valuable to anyone hoping to foster new ideas and projects. In my current position as CEO of a private foundation which supports humanities and culture, I therefore hope to engage Carol Scott for assessment purposes, and for helping our foundation develop new funding ideas.

Marika Hedin, CEO of Riksbankens Jubileumsfond (www.rj.se), previously of the Nobel Museum, the Vasa Museum and Uppsala University Museum