CAROL SCOTT IS IN DEMAND
AS A SPEAKER AND THOUGHT
LEADER. SHE IS AN INSPIRING
PRESENTER WHO ENJOYS
SHARING HER ENTHUSIASM
FOR MUSEUMS WITH OTHERS

Carol Scott
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Invited keynotes and papers

2017

Beyond the walls: marketing the social agenda of museums. Paper for ICOM MPR Conference. Amsterdam, Netherlands. 1st-5th October 2017.

International partnerships. Invited keynote. Sailing for More conference. Ningbo, China. 10th July 2017.

2015

Marketing Controversy. Selected presentation. ICOM Marketing and Public Relations conference ‘Emerging trends’. Yerevan, Armenia. 24-28th October 2015.

Measuring Social Value. Invited presentation. Museums and Galleries Scotland conference ‘Fighting Fit: ready for anything’. Edinburgh 22 October.

Keeping afloat: knowing and using value. Invited keynote. Maritime Heritage Forum. Newcastle. 5th October 2015.

Museums, impact and value. Invited keynote. GEM education and learning in museums conference. Swansea. 8th September 2015.

Evidencing change: how do museums measure social value? With Randi Korn and Deborah Schwartz. American Alliance of Museums Annual Meeting, Atlanta Georgia. 27th April.

Troy: fact, fiction and legacy.  Guest lecture. Azamara Gallipoli Cruise. 23rd April.

The Cultural Value of Engaging with Museums and Galleries. Research Centre for Museums and Galleries in the Museum Studies Building at the University of Leicester. 25th February 2015.

2014

Models, methods and matters: national approaches to measuring cultural value. Conference for the Italian Presidency of the Council of the European Union, Measuring the impacts of cultural heritage value: tools for evidence based policies. 13th October. Rome.

New trends: social change, museum brands and public value. ICOM MPR conference on Museum Branding. 3rd September. Taichung. Taiwan.

Museums and Public Value. FARO, 29th April 2014, Brussels Belgium.

2013

Museums, Value and Social Change. Paper presented for INTERCOM/ FIHRM at the International Council of Museums conference. Rio de Janeiro, Brazil. 14th August.

Shifting perspectives: What audience research tells us about public perceptions of science museums and science centres. Keynote for MPR/ CIMUSET at the International Council of Museums conference. Rio de Janeiro, Brazil. 13th August.

The value of value for museum leadership. Leadership and Management Professional Practice Group. 21st May. American Alliance of Museums Conference, Baltimore.  

2012
The Olympics, London 2012 and Legacy Evaluation. ‘Measuring Impact and Legacy Evaluation’ seminar 25th June at Cities University, London. 

Measuring the Value of Museums: challenges, contradictions and convergence. Finnish Museums Association Annual Conference, 10th May 2012, Joensuu, Finland.

2011
Measuring the immeasurable: capturing intangible values. Marketing and Public Relations Committee of the International Council of Museums. Brno, Czech Republic, 19th September.

Museums and value: towards a common approach. Making a case: museum value and visitor studies symposium. Museum & Heritage Studies, Victoria University of Wellington, Wellington, New Zealand, 26th  August.

2009
Audiences, value and the future of museums: a partnership with the public. International Congress of Maritime Museums, Esberg, Denmark, 6th October.

Measuring social value and learning in museums. Museum Educators of Southern California Conference, Los Angeles County Museum of Art, Los Angeles, 5th June. 

2008
Planning to achieve results for museums and refugees. Museums and Refugees: keeping cultures conference at the Museum in Docklands, London, 13th March.

2007
Museums and the Olympic Games: the Sydney experience. Museums Association forum, Museums as tourist destinations, British Museum, London, 10th  December.

What difference do museums make
A typology of museum value. Museums and Galleries Services Queensland conference,Beyond Visitor Numbers, Gold Coast, Queensland, 14th September.

Session Chair

2012 
Museums as values brands in the ‘Branding: a two-way street’ session at the American Association of Museums Annual Meeting in Minneapolis, 30th April.

2011
Chair: Creating the museum of the future through Public Value. American Association of Museums Annual Meeting. Houston. 24th May.

2010
Chair: Changing roles of museums: approaching controversy- neutral spaces or political places? International Council of Museums General Conference. Shanghai, 9th November for the International Committee on Management.

Selected conference presentations

2013
NPO, NO Mo? NO Way!'. Leadership sessions with Mike Houlihan (Te Papa Tongarewa), Patricia Mooradian (The Henry Ford), Arthur Cohen (LaPlacaCohen). 21st May. American Alliance of Museums Conference, Baltimore. 

2012
Measuring Public Value in the ‘Implementing Public Value: empowering leadership’ session at the American Association of Museums Annual Meeting in Minneapolis, 1st May.

2011
Evaluation, evidence and advocacy. Paper presented at the American Association of Museums Annual Meeting. Houston. 24th May. 

2010
A two way- conversationusing motivational research for communications, audience building and Public Value. Paper presented at the International Council of Museums General Conference. Shanghai, 9th November for the International Committee on Marketing and Public Relations session (MPR).

Influencing decision-makers: evidence of museum contributions. Paper presented at the American Association of Museums Annual Meeting, Los Angeles, 23rd May. 

Museums, learning and proving what we do best. Paper presented at the American Association of Museums Annual Meeting, Los Angeles, 26th May. 

2009
Exploring the evidence base for museum value. Paper presented at the American Association of Museums Annual Meeting, Philadelphia, 30th April.

2008
Valuing museums: the public perspective. Paper presented at the American Association of Museums Annual Meeting, Denver, 27th April.

2007
What difference do museums make? Using values in sector branding and public marketing. Paper presented at the International Council of Museums Conference, Vienna 20th August, for the International Committee for Marketing and Public Relations (MPR).

Advocating value: a new language for museums
. Paper presented at the at the International Council of Museums Conference, Vienna 20th August, for the International Committee on Management (INTERCOM)

2006
Public sector reform and the value of museums.  Paper presented at the Museums Australia National Conference, Brisbane, Australia (May).

2005
Museums and Impact: how do we measure the impact of museums? Paper presented at the International Conference on Arts and Cultural Management, Montreal, Canada (July).