Carol Scott



Designing|Evaluating|Marketing Educational Programs (with Mila Chiovatto)

Yerevan, Armenia

Public value

Chinese Museums Association.  Taipei, Taiwan. Measuring the value of museums.

Chinese Museums Association. Taipei, Taiwan. The institutional value of museums.

Palace Museum. Taipei, Taiwan. Public value and what the public values.

Holocaust Museum Houston. Houston, Texas. The next stage: building the public value of HMH.

Australian National Maritime Museum, Sydney Australia. Building public value


Royal British Columbia Museum, Victoria Canada. Data 4 decisions strategy.


Royal British Columbia Museum, Victoria Canada. Collection policy development and collection strategy development.


Museum of London, UK.  Making the case for a new permanent Roman Gallery

Royal British Columbia Museum, Victoria, Canada. Making the case for a new First Nations Language Gallery

National Army Museum, London, UK. Successful application to Heritage Lottery Fund to fund funds new capital development


Vasa Museum, Stockholm. Developing a research approach to acquire baseline statistics for audience development

Museum Centre Vapriikki, Tampere, Finland. Planning a sustainable approach to audience development. 

Te Papa Tongarewa/ National Museum of New Zealand, Wellington, New Zealand. Integrating institutional values with public values to build audiences


Australian National Maritime Museum, Sydney, Australia. Organisational structure

Western Australian Museum, Perth, Australia. Planning to create community value. 

Herculaneum Society, Oxford, UK. Strategic planning for membership development

Alec Coles, OBE
CEO, Western Australian Museum and Former Director of Tyne & Wear Archive & Museums, UK

I have had the pleasure of working Carol Ann Scott in both the UK and in Australia. Her insight into Museums and what they are capable of has been of immense value to when planning and advocating on behalf of a range of museums and on behalf of the sector as a whole. Carol’s work is based on extensive experience of working in Museums, and that is what makes it real: you know that there is no place that she will take you that she has not been before!

In a recent planning meeting for the proposed Western Australian Museum’ new development in Perth- a $428 million project and one of the most significant museum development in the World at the current time, Carol planned and led staff workshops that were an essential element in the implementation of a change strategy that will prepare the Museum for completely new way of working with its audience.

Carol’s thinking is at the forefront of current museum practice and she has added immense value in all the work that she has done with me and the organisations I represent.

Janice Murray
Director National Army Museum, London, UK

Insightful, clear thinking, reliable, thorough: Carol brings her clients an incisive and realistic viewpoint based on a huge breadth of experience. The team found working with Carol enormously helpful in sense checking and clarifying what we wanted to achieve and how we needed to do it. I would recommend her unreservedly.

Victoria Esson
Acting General Manager, National Services Te Paerangi
Te Papa Tongarewa/ The National Museum of New Zealand

Carol Ann Scott is a masterful communicator. National Service Te Paerangi (a division of The Museum of New Zealand Te Papa Tongarewa) worked alongside Carol to develop a targeted workshop for museum professionals from around New Zealand to explore the values of their individual organisations and then identify how those organisational values intersect and support the values of their visitors. It was a revealing, thought provoking and extremely useful day. Carol was able to connect with each museum represented - no matter where they were on the continuum of being able to articulate organisational values. The breadth and depth of Carol's research and experience was invaluable and of huge benefit to the museums of New Zealand.

Marika Hedin
Director The Vasa Museum, Stockholm, Sweden

The Vasa Museum in Stockholm is one of the most visited maritime museums in the world, with over a million visitors each year. Having been open now for 20 years, however, the museum needs to reinvent itself, especially in relation to the local audiences which have declined in the last decade.Work on the new programming for the Vasa museum began in the spring of 2010 with a highly productive workshop organized by Carol Ann Scott. This workshop has already helped us redesign our current visitor studies and we have also commissioned a Public Value study on the potential Stockholm audience. As a result, we are planning our 2011 programming to reach the audience where we seem to have the highest current potential. We aim to continue working with Carol Ann as plans move along.Working with Carol Ann Scott has proven to be a highly efficient way of getting staff to think and work in new ways – and, most importantly, they are having fun while implementing a much needed change. I think that this new way of thinking already is evident in our museum.

Professor Jack Lohman
Former Director Museum of London, London, United Kingdom
CEO Royal British Columbia Museum, Victoria, Canada

Carol combines a number of key skills, based on real experience, essential to the functioning of any modern museum - an ability to think strategically while understanding quite pragmatically how that needs to translate into concrete actions. She communicates effectively and is a great pleasure to work with. Every museum needs a Carol. 

Ben Garcia
Head of Interpretation and Education
Phoebe A. Hearst Museum of Anthropology, California, USA

Carol Scott’s broad research on the public value of museums is some of the most important work happening in the field. Dr. Scott makes a convincing case for articulating the public value of museums both internally within our museums and to the larger cultural and political community.
As a result of Carol Scott’s research on the educative value of museums, the Hearst Museum of Anthropology at UC Berkeley has changed its approach to articulating its vision for, and the development of, exhibitions and programs. The notion that these do not simply reinforce school- and university-based learning but provide visitors with a wholly different and essential type of learning has been embraced by stakeholders within and outside of the institution.